Roofing Lead Follow-Up: Why 72% of Storm Leads Go to the Fastest Responder
Storm damage roofing is a different business than standard residential roofing. The economics are unique, the timeline is compressed, and the competition is fierce.
When a hailstorm hits a market, hundreds of homeowners simultaneously start inquiring about roof inspections. They call, they message on Yelp, they fill out Facebook forms. Every roofing company in a 100-mile radius descends on the same neighborhood.
72% of storm damage contracts go to the first roofing company that makes quality contact. Not the cheapest. Not the most experienced. The first.
NZLeads automates that contact—AI outreach in under 60 seconds to every roofing lead, from every source, around the clock.
The Storm Lead Timeline: Hours 1-72
The critical window after a storm:
Hours 1–6: Homeowners are calling and messaging. Many are in shock. They want to know the damage is being handled. First responses receive highly engaged customers.
Hours 6–24: The early movers have already booked inspections. Homeowners who haven’t heard from anyone yet are more anxious. Still very convertible.
Hours 24–72: Many homeowners have already signed with a roofer. The remaining ones need more convincing. Harder to convert, more price sensitivity.
After 72 hours: The storm cycle is mostly closed. A few stragglers remain.
Where most roofing companies operate: Hours 24–48. They see the storm, mobilize the next day, start canvassing and calling.
Where NZLeads puts you: Hours 1–6. Every digital lead (Yelp, Thumbtack, Facebook, web form) gets contacted within 60 seconds of submission.
The Multi-Channel Storm Lead Capture Stack
Roofing storm leads come from everywhere simultaneously:
Yelp messages: Homeowners search “roofing near me” and message the first few results. NZLeads replies in under 60 seconds.
Thumbtack requests: Homeowners post a job request. NZLeads responds immediately.
Facebook Lead Ads: Roofing companies often run storm campaign ads post-event. NZLeads calls every form submission within 60 seconds.
Google LSA: Homeowners click your Google Guaranteed listing, message or call. NZLeads responds or answers immediately.
Website forms: Any lead form on your site. NZLeads triggers an AI call within 60 seconds.
One platform. Every channel. Every lead contacted before competitors even know the lead exists.
What the AI Says to Storm Damage Leads
Outbound call script (within 60 seconds of Facebook form submission):
“Hi [Name], this is Alex from Summit Roofing calling about your roof inspection request. The storm last night hit several neighborhoods pretty hard, and I want to make sure we get out to assess your damage before it causes any interior issues. Quick question—are you seeing any visible shingles down, or is this more of a precautionary check? I have inspection slots available this afternoon and tomorrow morning.”
Yelp message response (within 50 seconds):
“Hi! We saw your message about roof damage from the storm. Even minor-looking storm damage can lead to hidden leak points—it’s worth a free inspection to document everything before you contact your insurance company. We can often get out same-day. What neighborhood are you in? I can tell you our earliest slot.”
Insurance Claim Roofing: What to Include in AI Conversations
For insurance claim roofing (the majority of storm work), the AI is configured to:
Mention the free inspection: Reduces friction, standard practice in the industry
Reference documentation: “We document everything with photos for your insurance claim process”
Mention the insurance workflow: “We work directly with most major carriers and handle the supplement process”
NOT quote prices: Insurance pricing is handled during the inspection and adjuster process—committing to price upfront creates problems
Non-Storm Roofing: Converting Residential Replacement Leads
Not all roofing leads are storm-related. For standard residential replacement inquiries:
Age-based replacement:
“Thanks for reaching out! A lot of homeowners start thinking about replacement when their roof hits 15–20 years—totally smart to get ahead of it. To give you a useful estimate, what kind of roofing material do you currently have (if you know it), and roughly what’s the home’s square footage? I can get you a ballpark range before we schedule an in-person estimate.”
Active leak:
“Active leaks are high priority—we don’t want you dealing with interior damage while waiting. Can you tell me where the leak is showing up? Ceiling, specific room, around a chimney or skylight? That helps us figure out if this is likely a quick repair or a sign of larger issues we need to open up.”
Batch Calling: Re-Engaging Your Past Roofing Customers
Every roof has a limited lifespan. Customers who got a roof from you 8–12 years ago are approaching replacement territory.
NZLeads batch call campaign for past roofing customers:
- Upload CSV of past customers with job date and contact info
- AI calls each customer: “Hi [Name], this is [Company] checking in. We installed your roof back in [Year]—that’s now about [X] years of service. We wanted to reach out before peak season with a complimentary condition inspection. Would that be something you’d be interested in scheduling?”
- Interested customers booked automatically
Typical result: 15–25% of past customers from 8–15 years ago accept the inspection offer. Of those, 45–60% need some form of work.
Pricing for Roofing Companies
- NZLeads multi-platform response (Yelp, Thumbtack, Facebook): $99/month per platform
- AI voice outbound calling: $1/minute (storm campaigns, batch reactivation)
- Free trial: 7 days
Questions? Email support@nzleads.com
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