Outbound Calling

There are two ways to make outbound calls with NZ Leads:

For multi-recipient campaigns, see Batch & Campaign Calling.

Getting here

Automatic lead calling (Calling Agent)

A Calling Agent is tied to a business and its connected lead sources. Every time a new lead arrives from one of those sources, the agent calls the lead’s phone number — typically within a few seconds of the lead being created.

How it works

A new lead arrives

A lead is created in NZ Leads from one of your connected sources (e.g., a web form submission or a lead platform integration).

The agent is triggered

The agent sees the new lead, pulls the lead’s name and phone number, and initiates an outbound call.

The call connects

  • If the lead answers, the agent runs its normal conversation — greeting, service identification, pricing, booking, etc.
  • If the call goes to voicemail, the agent leaves the Voicemail Message.
  • If the call isn’t answered, it’s logged as missed and the next scheduled follow-up applies (if configured elsewhere in your flow).

The call is logged

Full transcript, recording, AI summary, and extracted data appear in Call Logs. See Call Logs & Analytics.

Required setup

Manual outbound calls

You can place a one-off call through an existing agent — useful for calling a specific lead right now or testing a new prompt.

  1. Open the agent in Voice AgentVoice Agents.
  2. Click Make Call (or the equivalent action in the agent detail).
  3. Enter the customer’s phone number (E.164 format with leading +) and optional context fields (name, service, notes).
  4. Click Call.

The from-number (caller ID) is the phone number assigned to the agent with Use for outbound enabled. If the agent’s business has caller ID verification set up and Use caller ID for lead is on, the customer sees your real business number instead. See Caller ID & Trust Hub.

From / to number rules

Call hours

The agent’s Timing (call hours) applies to outbound calls too. A lead that arrives outside configured call hours is not called immediately — it’s queued and called once call hours begin.

💡

Speed matters on outbound. Leads contacted within the first five minutes are dramatically more likely to engage. Set your call hours as wide as your agent can responsibly cover, and make sure automatic lead calling is enabled for your key sources.

Voicemail Message

Required for Calling Agents. See AdvancedVoicemail Message.

Keep it short (under 15 seconds spoken). Mention who you are, why you’re calling, and the best number to reach you.

Showing your real number as caller ID

By default, the customer sees the system phone number you purchased. To have them see your real business number, verify it as caller ID and toggle Use caller ID for lead on for outbound calls. See Caller ID & Trust Hub.

⚠️

US outbound traffic benefits significantly from a completed Trust Hub profile. Without it, carriers are more likely to flag your calls as spam, lowering pickup rates. See Caller ID & Trust Hub.

Troubleshooting

New leads aren’t being called automatically.

The outbound call shows the wrong caller ID to the customer.

Outbound calls keep being marked as spam by carriers.

The agent is leaving long voicemails. Shorten the Voicemail Message. Aim for one or two sentences.


Questions? Email support@nzleads.com.

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