Charts guide
The Analytics page has six interactive charts. Each one visualizes a different slice of your lead data for the selected date range and source selection. Four of the six are clickable — clicking a slice or segment applies a filter to the table below.
Getting here
In NZ Leads, open Analytics from the Auto Responder section of the sidebar. Pick a date range and one or more sources at the top of the page. The charts update automatically.
When the Compare to previous period toggle is on, each chart overlays the matching earlier period in lighter or dashed styling so you can compare at a glance.
1. Hours/Weekday
Type: scatter plot.
What it shows: when leads arrive, plotted by:
- Horizontal axis (x): day of week.
- Vertical axis (y): hour of day.
- Color: green dots are leads with a phone number, red dots are leads without.
- Size: larger dots mean more leads in that hour/day bucket.
How to read it:
- Dense clusters identify your peak inquiry windows.
- Lots of green dots in a window means that’s when leads are most willing to share contact info — a good time to be available.
- Lots of red dots in a window may mean messaging or timing isn’t working as well at that hour.
Click behavior: this chart is not clickable.
2. Leads by Status
Type: pie chart.
What it shows: how your leads are distributed across their statuses — Answered, No Answer, Follow-up, Bot Follow-up, Scheduled Messages, Meeting, and Done. See Lead Statuses for what each one means.
How to read it:
- A large Answered slice means most leads are actively engaging.
- A large No Answer slice means many leads aren’t replying to your first message — worth reviewing messaging and timing.
- Bot Follow-up and Scheduled Messages slices reflect leads the system is still working on — they will resolve into other statuses over time.
Click behavior: click a slice to filter the table below to just leads in that status. An active-filter chip appears above the table.
3. Leads Over Time
Type: line chart.
What it shows: daily lead volume over the selected date range, split into two series:
- No Answer (red) — leads where the customer did not reply after the first business message.
- Answered (green) — leads where the customer did reply.
How to read it:
- The height of each day’s point represents total leads that day.
- The split shows what share of those leads turned into two-way conversations.
- Trending up means more inquiries; trending up on green specifically means better engagement.
With comparison on: the previous period is drawn in lighter or dashed lines behind the current period, so you can compare day-for-day.
Click behavior: this chart is not clickable.
4. Leads by Title
Type: pie chart.
What it shows: the top 10 service or job titles your customers mentioned — the categories pulled from each inquiry. Use it to see what jobs you’re getting asked about most.
How to read it: the largest slices are your most-requested titles. Smaller long-tail slices show the variety of asks.
Click behavior: click a slice to filter the table below to just leads for that title.
5. Phone Collection Rate
Type: doughnut chart.
What it shows: how often a phone number was captured for the leads in the selected period, split into:
- Phones Collected — a real phone number is on file.
- No Phone — no phone number at all.
- Temporary Phone — only a platform-issued temporary/masked number was captured (for example, Yelp’s temp phones).
How to read it: a larger Phones Collected slice means your messaging is successfully asking for and capturing direct contact info.
Click behavior: click a segment to filter the table below. For example, clicking Temporary Phone shows only leads where you still only have a temp number.
6. Leads by Source Type
Type: pie chart.
What it shows: lead distribution across platform types — Yelp, Thumbtack, Facebook Messenger, Facebook Lead Ads, Instagram, and Google Local Ads.
How to read it: tells you which platforms are generating the most inquiries. Combine with the table below to compare not just volume but also answer rate and phone collection by platform.
Click behavior: click a slice to filter the table below to just leads from that platform.
Using multiple charts together
You can click slices on several charts at once. Filters combine as an AND — for example, clicking Yelp on the Source Type pie and Answered on the Status pie shows the table filtered to Yelp leads that got a reply. Every active filter appears as a chip above the table; click the × on a chip to clear just that one.
See Advanced features for period comparison and CSV export.
Questions? Email support@nzleads.com.