Google LSA Lead Automation: Call Every Home Services Lead in 60 Seconds
Google Local Services Ads are expensive—and worth it. LSA leads are among the highest-intent leads available for home service businesses: the customer searched, compared Google Guaranteed businesses, and clicked on yours specifically.
The problem: Most LSA leads arrive during business hours when you’re on the job. By the time you see the notification and call back, the customer has already called the next LSA company, which answered immediately.
NZLeads connects directly to Google Local Services Ads and places an AI voice call in under 60 seconds for every new lead—so you’re always first to the conversation, while your competitors are still seeing the notification.
How Google LSA Leads Work (And Why Speed Is Everything)
The customer journey:
- Customer searches “HVAC repair near me” or “plumber near me”
- Google shows LSA listings (the “Google Guaranteed” businesses)
- Customer clicks one or more businesses → Phone call or message request
- Google sends you a notification and calls you (or creates a message lead)
- Whoever answers fastest or responds fastest wins the customer
The speed problem:
LSA leads don’t go to one business exclusively in many markets. The customer may call 2–3 businesses simultaneously. Or they see your LSA listing first, click message request, and then while waiting for you to respond, they also call your competitor.
60-second response is the minimum. 20-second response is the target.
NZLeads + Google LSA: The Integration
How it connects:
NZLeads receives Google LSA lead data via the Google Local Services API or webhook integration. When a new lead message arrives:
- AI places outbound call to the lead’s number within 60 seconds
- AI identifies itself as calling from your business about their service request
- AI handles qualification (service type, urgency, address, availability)
- Appointment booked or detailed callback scheduled
- Lead data pushed to your CRM
- You receive notification: “[Name] booked for [Date/Time] — [Job summary]”
For LSA phone calls that come directly to you:
- Calls forward to your NZLeads AI number automatically when you don’t answer in 2–3 rings
- AI handles the call, books the appointment
- You never hear a voicemail. You just see a booked appointment.
LSA Lead Types and How the AI Handles Each
Plumbing emergency:
Customer: “My water heater is leaking from the bottom.”
AI (outbound call, 38 seconds after LSA lead arrives): “Hi, this is River Plumbing calling about your water heater request through Google. A leak at the bottom of a water heater typically means tank failure—this is something that needs same-day service. Are you seeing active dripping right now, or is this more of a slow seepage you noticed? I want to make sure we’re dispatching appropriately.”
HVAC estimate request:
Customer LSA message: “Need AC unit evaluated, possibly replaced.”
AI calls within 45 seconds: “Hi [Name], Alpine HVAC here calling about your AC evaluation request. Before we schedule, a couple quick questions to make sure we send the right tech with the right equipment. What’s the brand and approximate age of the current unit? And are you having a specific issue right now or is this more of a preemptive check?”
The LSA Conversion Math
Google LSA is expensive. Let’s see what fast response does to your ROI.
Scenario: Electrical contractor, $40/lead average LSA cost
| Metric | Without NZLeads | With NZLeads |
|---|---|---|
| Monthly leads | 30 | 30 |
| Monthly spend | $1,200 | $1,200 |
| Avg response time | 45 minutes | 52 seconds |
| Connection rate | 41% | 78% |
| Booking rate | 24% | 53% |
| Jobs booked | 7.2 | 15.9 |
| Avg job value | $600 | $600 |
| Monthly revenue | $4,320 | $9,540 |
| NZLeads cost | $0 | $99 + voice |
| Net revenue | $4,320 | ~$9,200 |
The $1,200 already being spent on LSA generates $4,880 more per month with fast response. NZLeads pays for itself in the first day.
Combining LSA, Yelp, and Thumbtack in One Platform
Most home service businesses run multiple lead sources simultaneously. NZLeads covers all of them:
| Lead Source | NZLeads Response |
|---|---|
| Google LSA message | AI outbound call within 60 seconds |
| Google LSA phone call (missed) | AI answers on forward, books appointment |
| Yelp message | AI text reply within 60 seconds |
| Thumbtack inquiry | AI text reply within 60 seconds |
| Facebook Lead Ad | AI outbound call within 60 seconds |
| Web form submission | AI outbound call or text within 60 seconds |
One dashboard. One team notification system. One CRM sync.
Google LSA-Specific Best Practices
Dispute policy: Google allows businesses to dispute LSA charges for leads that were spam, wrong category, or outside service area. NZLeads conversation logs make disputes easy—you have a clear record of what the customer actually said.
Response rate badge: Google rewards businesses with high response rates in LSA rankings. 100% response rate (which NZLeads delivers) improves your position over competitors who miss leads.
Review integration: After every booked and completed LSA job, NZLeads can trigger a Google review request, improving your LSA profile rating and ranking over time.
Setup for Google LSA Users
- Create NZLeads account
- Connect Google LSA (via Google API key or webhook)
- Configure voice agent with your business info and pricing
- Set your call forwarding for inbound missed calls
- Connect CRM for automatic lead logging
Questions? Email support@nzleads.com
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