GoHighLevel + Yelp Lead Automation: The Complete Integration Guide

GoHighLevel is one of the most powerful CRM and automation platforms for service businesses. But it has a fundamental blind spot: it doesn’t respond to Yelp leads.

Yelp leads land in your Yelp inbox. GHL doesn’t know about them until you manually copy the data over—which takes time you don’t have, and leads you inevitably forget.

NZLeads bridges that gap. Every Yelp lead gets an instant AI response within 60 seconds, and every conversation, contact, and appointment is pushed directly into your GoHighLevel account automatically.

What the GHL + Yelp Integration Actually Does

Without NZLeads:

1. Yelp lead arrives at 2 PM
2. You see it at 5 PM
3. You reply
4. Customer already hired someone
5. If they do respond, you manually copy their details into GHL
6. You manually create the contact, the opportunity, and the follow-up task

With NZLeads:

1. Yelp lead arrives at 2 PM
2. AI responds at 2:00:47 PM (47 seconds)
3. GHL contact created automatically (name, phone, email, Yelp message content)
4. Opportunity created in your configured pipeline at “New Lead” stage
5. Tags applied: “Yelp,” job category, urgency level
6. GHL automation triggers fire: internal notification, assigned to team member
7. If appointment booked: GHL calendar appointment created, pipeline moved to “Appointment Booked”

Everything happens in the background while you’re working.

Setting Up the Integration

Step 1: Connect Yelp to NZLeads

• Create your NZLeads account
• Navigate to Platforms → Add Yelp
• Authorize the connection with your Yelp Business account

Step 2: Connect GoHighLevel

• Go to Integrations → GoHighLevel
• Enter your GHL API key (or sub-account API key for agencies)
• Select which GHL account or sub-account to sync to

Step 3: Configure Your GHL Pipeline Mapping

For each new Yelp lead, NZLeads needs to know:

• Which pipeline to create the opportunity in
• What stage to start the lead at
• What tags to apply
• Which automation workflow to trigger (optional)

Recommended starting configuration:

Pipeline: "Yelp Leads"
Stage: "New Lead"
Tags: "yelp", "[job-category]", "[urgency-level]"
Trigger: "Yelp New Lead" automation workflow

Step 4: Configure Appointment Sync

When NZLeads books an appointment through the AI conversation:

• GHL calendar appointment is created
• Opportunity moves to “Appointment Booked” stage
• Team member assigned receives notification
• Pre-appointment GHL automation sequence fires

Step 5: Test

Send yourself a test Yelp message from another account. Verify:

• GHL contact created ✅
• Opportunity in pipeline ✅
• Tags applied ✅
• AI response sent to customer ✅

GHL Pipeline Stages for Yelp Lead Flow

Here’s the recommended pipeline configuration that aligns with NZLeads’ automated workflow:

Stages 1–4 happen automatically. Your team only touches the lead starting at stage 5.

GHL Automation Ideas Enabled by the Integration

With real-time Yelp data flowing into GHL, you can build automations that were previously impossible:

Automation 1: Emergency Fast Lane Trigger: Tag “emergency” applied by NZLeads Action: Immediate SMS to on-call tech + call notification to owner

Automation 2: High-Value Lead Alert Trigger: Specific job type tag (e.g., “commercial” or “full-system-replacement”) Action: Assign directly to senior estimator + priority notification

Automation 3: 48-Hour Review Request Trigger: Pipeline moved to “Job Won” Action: 48 hours later, send Yelp review request SMS to customer

Automation 4: Seasonal Campaign Trigger: Any contact with tag “past-yelp-customer” + condition: last job > 10 months ago Action: Fire re-engagement SMS campaign for seasonal service

GHL Agencies: Managing Multiple Clients

For GoHighLevel agencies managing service business clients:

• Each client gets their own NZLeads account connecting to their own GHL sub-account
• The Yelp connection and automation is configured per sub-account
• Billing is separate per client ($99/month per lead source)
• Your agency adds it as a service tier: typical pricing $197–$397/month markup

Agency benefit: Your clients see leads auto-populating in their GHL. They attribute it to your agency’s sophistication. Retention improves dramatically.

Data That Syncs to GHL Contacts

For every Yelp lead, NZLeads creates or updates a GHL contact with:

Pricing

• NZLeads (Yelp + GHL integration): $99/month
• Voice agent calls: $1/minute (optional)
• GHL itself: Separate GHL subscription required

Start Free Trial → 

Questions? Email support@nzleads.com

Related reading:

• Yelp Auto Responder: Complete Setup Guide
• Smart Auto Responder for Every Platform