Follow-up Sequence Configuration

Most prospects need multiple touchpoints before purchasing. Your Yelp and Thumbtack Auto Responder follow-up sequences automatically nurture leads while you focus on business operations, ensuring no potential customer is overlooked.

Smart Timing: Follow-ups begin after your welcome message sends. Each subsequent message waits its specified time from the previous message. Sequences automatically stop when prospects respond.

How Automated Follow-ups Work

Customer Journey Process:

Prospect inquires - Initial platform message
Welcome message sends - Your initial response
Follow-up timer starts - System begins tracking for next message
Sequence executes - Messages send at scheduled intervals
Smart stopping - Ends when prospect responds or sequence completes

Built-in Intelligence:

Business hours respect - No off-hours messaging unless urgent
Response detection - Stops when prospects engage
Manual override - Ends when you personally respond
Time zone awareness - Adjusts timing for customer location

Setup Process

Plan Your Strategy

Urgent services: Quick follow-ups (minutes to hours)
Project work: Spaced follow-ups (hours to days)
High-value services: Extended nurturing (days to weeks)

Create Follow-up Messages

Click ”+” to add messages with valuable content that addresses different project aspects.

Set Timing

Minutes (1-59): Emergency services
Hours (1-23): Same-day follow-ups
Days (1+): Long-term nurturing

Arrange Sequence

Use drag-and-drop to order messages logically from top to bottom.

Test Your Sequence

Walk through the complete customer experience.

Strategic Timing Examples

Emergency Services

30 minutes: “Still checking availability for your emergency”
2 hours: “Found time slot, calling you now”
Next day: “Maintenance program information”

Home Improvement

4 hours: “Questions about timeline and budget”
2 days: “Similar project examples (photos)”
1 week: “Schedule filling up, let’s secure your date”

Professional Services

1 day: “Additional questions about your situation”
3 days: “Resources for your decision”
1 week: “Free consultation available this month”

Yelp Automatic Follow-ups Best Practices

Message Content Strategy:

Value first - Each message provides new information
Progressive urgency - Gentle to more direct over time
Social proof - Include testimonials or project examples
Clear next steps - Always guide toward desired action

Timing Optimization:

Service businesses - Quick sequences (hours to 2 days)
Professional services - Extended sequences (days to weeks)
Emergency services - Immediate to hourly follow-ups
Seasonal businesses - Longer nurturing cycles

Content Progression:

First follow-up - Additional project questions
Second follow-up - Credentials and social proof
Third follow-up - Urgency and scheduling
Final follow-up - Last opportunity messaging

Advanced Features

Drag-and-Drop Reordering

Easily rearrange message sequence by dragging messages to new positions.

Timing Flexibility

Mix different timing units - start with hours, then switch to days for extended nurturing.

Message Testing

Preview how your yelp chatbot sequence appears to customers before activation.

Performance Analytics

Track follow-up effectiveness through the analytics dashboard.

Common Sequence Strategies

High-Volume Businesses

Short, frequent sequences
Focus on immediate qualification
Quick conversion to phone contact

High-Value Projects

Extended nurturing sequences
Educational content delivery
Relationship building over time

Seasonal Services

Longer follow-up intervals
Seasonal timing adjustments
Off-season relationship maintenance

Sequence Management

Starting and Stopping:

Sequences start automatically after welcome messages
Stop when customers respond or manually intervene
Pause sequences for individual sources if needed

Message Editing:

Edit message content anytime
Timing changes apply to new leads only
Reorder sequences without affecting active follow-ups

Testing and Optimization:

Monitor response rates by message position
A/B test different timing intervals
Refine content based on customer feedback

Important: Follow-ups represent your business professionalism. Ensure each message provides value and maintains appropriate communication standards.

Getting Started

Create your first follow-up - Add valuable content with appropriate timing
Configure welcome messages - Ensure proper sequence initiation
Monitor analytics - Track sequence performance and optimization opportunities
Test with real inquiries - Verify sequence behavior with actual leads

Your yelp business automation follow-up sequences work continuously to nurture prospects while you focus on serving customers and growing your business.

Questions about follow-up configuration? Email support@nzleads.com or use in-app chat for guidance.